Bringing out the best in blondes. The Not Your Mother’s Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights.
Blondes, your wash day just got brighter. They’ve combined the power of toning with the benefits of gently cleansing. With this powerhouse, you never have to sacrifice color for care again. Formulated with violet rice extract, this shampoo is safe for natural, dyed or highlighted blonde hair. Sulfate surfactant free, silicone free, paraben free, phthalate free, gluten free, cruelty free and vegan.





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