Set your tone with Bumble and Bumble Illuminated Blonde Shampoo. This purple shampoo gently yet effectively cleanses, and when paired with Bb.Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Color-safe for all blonde tones and all hair types and textures.
Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Bb.Illuminated Blonde Conditioner. When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.
Parabens, Phthalates, Mineral Oils, Formaldehyde Donors, Sulfates, Petrolatum, Triclosan, Triclocarban. Vegan. Not tested on animals.













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