Aveda Shampure Nurturing Shampoo gently cleanses and provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma with 25 pure flower and plant essences. Formulated with abyssinian oil, this silicon-free shampoo is 96% naturally derived*.
*From plants non-petroleum minerals or water.
To Use:
Massage into wet hair. Rinse. Follow with Aveda Shampure Nurturing Conditioner (sold separately).





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